Archive | October, 2014

Self-publishing or self-satisfaction?

5 Oct

As I grapple with the idea of self-publishing my fiction due to the apparent impossibility of getting anywhere near a traditional publisher, I’m reminded of the misdeeds perpetrated by some members of the virtual writing community that bring the whole enterprise into disrepute. It’s sufficient to make me hold back for the time being. This post may not make me popular with some of my friends in the virtual world, but some things need saying. Here’s a little advice for the worst offenders.

Reviewing your own books on Goodreads and Amazon – what the feck?, as they say – and then having the temerity to award yourself five stars out of five… it takes some nerve! If you were really serious about the business of writing, you couldn’t possibly be so satisfied with your own work. The ability to be self-critical is an essential skill for the serious writer. Without it, you can’t move your work forward.

And then, it turns out that all of those other readers supplying your five-star ratings are self-published authors themselves. You scratch my back… If you want to be taken seriously, you can’t be dishonest with your potential readers. My traditionally published non-fiction work scores a mere 3.60 on Goodreads, reviewed as it is by people who don’t know me. Clearly, it doesn’t cut the mustard, then, despite the print run selling out at £40 per copy.

Some of these authors are churning out three or four books a year! I suspect that this is made possible by compromising the teensiest bit on quality… And that’s to say nothing of the relentless self-promotion that seems to go with the territory, the endless tweets, Facebook and Goodreads statuses bleating on about this or that five-star review of an author’s work that render social media almost unreadable. A key part of this strategy is to follow thousands of other writers and readers on Twitter so that they follow you back then ‘unfollow’ them, creating the illusion that you have hordes of fans and admirers (to borrow a phrase from the late Vivian Stanshall). And what is it with self-published authors and genre definition? Young adult romantic urban dark fantasy… Really? And why isn’t anyone writing books for grown-ups any more? The commodification and infantilisation of culture go hand in hand, it would seem.

This picture of my garden in spring has nothing whatsoever to do with the post, but it lightens the tone, doesn't it?

This picture of my garden in spring has nothing whatsoever to do with the post, but it lightens the tone, don’t you think?

You are not an ‘indie’ writer. You are self-published. At least let’s be honest about it. Let’s make the term respectable by cutting out all of the above instead of hiding behind euphemisms. Euphemisms are employed to cover up truths. What is there to hide? Independent publishers are small ones not owned by the big multinationals, not individuals who publish their own work.

Ah, I hear the counsel for the defence counter, but most of these misdemeanours occur in traditional publishing too. That charlatanism happens elsewhere constitutes no defence. I’m as critical of traditional publishing as I am of self-publishing. Indie music labels genuinely sought to cut out much of the corporate malpractice in which the big labels indulged. If self-publishers are to have any moral authority, they must do the same.

‘Lies that tell the truth’, someone said of fiction. Or at least, I think they did. And if not, I’m claiming it. Novelists make things up but they do so to tell us truths about what it means to be human. A good writer is honest in his intent. Pretending that your work has been impartially reviewed and evading the fact that you’ve published it yourself is dishonest. It doesn’t bode well for what may lie between the covers (pun intended).

There are honourable exceptions. My friend Mari Biella’s self-published works are genuinely good and she doesn’t endlessly trumpet their existence. J D Hughes’s infrequent self-promotion is witty, at least. The problem is that the claims of self-published works of quality are drowned out by the proclamations of self-aggrandising pulp merchants.

All text and images © PSR 2014